Under the theme ‘Reaching New Heights’ SANYs Annual Dealer Conference took place earlier this month on 14th September 2022 at Beardsall Priory Hotel and Country Club in Derbyshire. 

The conference brought together over 60 key personnel from its nationwide dealer network and supply chain with the team presenting on principal areas of its operation such as service and parts, telematics, marketing and events as well as future investments in people, new products and their overall strategy as the business continues to make strides in the UK heavy machinery industry.

The event was also a great opportunity for SANY to acknowledge and reward its dealer network for their efforts in 2021. SANY recognised a number of top sales personnel for individual performance as well as several dealers for outstanding performance in sales and service excellence. 

Those dealers recognised on the evening were

Top Dealer – Heavy Line Sales – Banner Equipment

Top Dealer – Best Market Share – Truro Tractors

Top Dealer – Service Excellence – Sleator Plant

Dealer of the Year 2021 – Fitzgerald Plant Services

SANY 50 Club (Dealers that sold 50 or more machines in 2021) – Banner Equipment, C&O Tractors, Orrell Group Plant, Fitzgerald Plant Services, Sleator Plant, Truro Tractors

SANY 100 Club (Dealers that sold 100 or more machines in 2021) – Global Recycling Solutions

Tony Thorpe, Dealer Development Director, SANY UK & Ireland commented “This year’s Dealer Conference was the first time that SANY has invited the wider team from our dealer and supplier network to an annual event. It gave us the opportunity to share SANY’s aspirations for the future as well as recognise and celebrate those dealers who have helped us to realise our successes since we refocused on creating a nationwide dealer strategy in early 2020. We have grown significantly since then, but we couldn’t have done it without our dealers and it’s important that we recognise the hard work and dedication they’ve put in as well as unveil our plans for the future”.

SANY UK & Ireland would also like to extend their thanks to event sponsors, Societe Generale and Miller Groundbreaking UK Ltd for their continued support. 


SANY Group started in 1989 as a small welding supply company founded by four young men who wanted to offer better products to the world. Over the last three decades, SANY Group has grown and evolved into a global brand with a sales turnover of $21 billion, manufacturing and supplying a diverse range of products including construction and industrial equipment, renewable energy solutions, finance & insurance services, precast concrete housing, heavy duty mining equipment and industrial communications. One of the most successful products in the SANY range is their hydraulic excavator and in 2020 the company achieved the number one sales position for global excavator sales, selling 98,705 excavators worldwide, accounting for 15% of the global market. SANY truly is an international company with three listed companies and a presence in 140 countries around the world, including global R&D and manufacturing facilities in India, Brazil, Germany and USA. SANY UK & Ireland is the latest addition to SANY’s global network of companies.