Plantforce Strengthens Leadership with the Appointment of Chris Matthew as Commercial Director
A Strategic Move for Expansion in Heavy Equipment and Construction
Plantforce, a leading specialist in heavy plant hire and construction equipment solutions, has appointed Chris Matthew as the company’s new Commercial Director. This strategic addition comes as Plantforce continues to expand its influence across the UK, building on its reputation for innovation, digitalization, and sustainability within the construction industry.
Chris Matthew, who joins Plantforce alongside recently appointed CEO Sam Mercer, brings a wealth of experience in heavy equipment procurement, earthworks, and sustainable construction practices. His extensive background positions him as a key player in Plantforce’s mission to lead the industry in innovative and eco-friendly solutions.
For more information on Plantforce’s services and equipment, visit Plantforce Rentals.
Chris Matthew’s Experience: A Catalyst for Industry Innovation
Chris Matthew is no stranger to large-scale infrastructure projects, having played crucial roles in some of the UK’s most significant road improvement schemes, including the A14, M4, and M6. His expertise in heavy plant hire, coupled with his strategic approach to procurement, has earned him a trusted reputation among tier-one construction firms.

Matthew’s commitment to sustainability is further underscored by his involvement with industry groups such as the Supply Chain Sustainability School. His efforts in promoting sustainable practices within the construction sector align perfectly with Plantforce’s own goals of reducing environmental impact while enhancing operational efficiency.
“I’m thrilled to join Plantforce at such a pivotal time,” said Matthew. “The company’s dedication to digital tools and sustainable technologies is truly setting new standards in the industry. I look forward to contributing to Plantforce’s growth and helping clients achieve even greater success.”
A New Chapter for Plantforce Under Sam Mercer’s Leadership
Under the leadership of CEO Sam Mercer, Plantforce has been on an upward trajectory, expanding its reach and capabilities within the construction and heavy equipment sectors. The addition of Chris Matthew to the executive team marks a new chapter for the company as it focuses on strengthening partnerships with clients and suppliers, driving industry collaboration, and staying at the forefront of innovation.
“We’re excited to have Chris on board,” said Mercer. “His passion for innovation and his extensive experience in the industry are exactly what we need to continue our growth. Together, we’re committed to delivering even more value to our clients and leading the way in sustainable construction practices.”
Looking Ahead: Plantforce’s Commitment to Sustainability and Innovation
As Plantforce continues to grow, the company remains committed to its core values of innovation, sustainability, and collaboration. With Chris Matthew’s expertise and Sam Mercer’s visionary leadership, Plantforce is poised to set new benchmarks in the construction and heavy equipment industry.
Plantforce’s focus on integrating digital tools and sustainable technologies will not only enhance efficiency but also reduce the environmental footprint of construction projects across the UK.
For more information on Plantforce’s latest developments and to explore their range of heavy equipment solutions, visit Plantforce Rentals.