HOSPITALITY tickets for one of the year’s most eagerly anticipated golf tournaments go on sale later this week as the LIV Golf League travels to the United Kingdom this summer.

The event – LIV Golf U.K. by JCB – will take place from July 26-28 at the JCB Golf & Country Club in Rocester, Staffordshire. It will be LIV Golf’s third trip to the UK since launching in 2022 and the League’s final stop outside the United States for the 2024 LIV Golf season.

Today it was announced that hospitality tickets will go on sale exclusively for LIV X members on Friday 22 March ahead of the public sale on 25 March. Fans can register for LIV X for free to receive this early access at LIVGolf.com/join-liv-x.

At LIV Golf U.K. by JCB, fans will have the opportunity to watch Englishman and Ryder Cup star Tyrell Hatton compete alongside Legion XIII teammate and 2023 Masters champion Jon Rahm in their first appearances with LIV Golf in the UK. The League’s world-class field of golfing legends will also include Brooks Koepka (Smash GC), Bryson DeChambeau (Crushers GC), Cameron Smith (Ripper GC), Dustin Johnson (4Aces GC), Phil Mickelson (HyFlyers GC), Joaquin Niemann (Torque GC) and the all-European Majesticks GC featuring Lee Westwood, Ian Poulter, Henrik Stenson and Sam Horsfield – amongst many other notable stars.  

JCB CEO Graeme Macdonald said: “We are now only four months away from what promises to be a spectacular event. We are absolutely delighted to be collaborating with LIV Golf as both partner and sole host of a UK tournament in 2024 at the JCB Golf & Country Club.”

Monica Fee, LIV Golf Senior Vice President and Global Head of Partnerships, said: “We’re proud to have one of the UK’s most impressive family businesses on board to further elevate this highly anticipated event and continue the global impact LIV Golf is having on a new generation of fans around the world.”

Grounds passes for LIV Golf’s festival-style events featuring team and individual competitions, live music and fan activities for all ages, will launch on LIV X in the near future. The JCB Golf & Country Club opened in 2018 and was designed by internationally renowned Robin Hiseman of European Golf Design. It is built on a 240-acre site adjacent to the JCB World HQ and its signature 17th hole is situated on a converted island and is a breathtaking 255-yard par 3. 


Fans can secure the ultimate tournament experience with LIV Golf’s renowned hospitality packages. Whether it’s the exclusive experience of Club 54, the electric atmosphere of the Gallery Club, or the party vibes in the Birdie Shack, each offering delivers an array of amenities. Fans can also secure one of the select LIV Premium passes, an all-access ticket to all hospitality areas throughout the course. For tickets and more information, visit LIVGolf.com.


Aligned with LIV Golf’s mission to grow the game and provide more fun and entertainment for all fans, special ticket offers for LIV Golf UK by JCB are available for select groups, including: 

·        Complimentary youth tickets: Offering complimentary access for the next generation of golf fans, youths 12 years old and under will be granted free entrance at the gate when accompanied by an adult who possesses a ticket for the selected day.

·        Complimentary military and veteran tickets: Any active-duty military or veteran can secure complimentary grounds passes for themselves and a guest as a thank you to those who currently serve or who have served.

·        25% off for college and university students: Discounted grounds passes are available to college and university students. Students are eligible to receive 25% off single-day grounds passes.

·        25% off for teachers: As a special thank you to teachers, LIV Golf is proud to offer 25% off single-day grounds passes for all teachers.

·        25% off for first responders and medical professionals: LIV Golf is pleased to offer 25% off single-day grounds passes for first responders and licensed medical professionals who serve our communities.

About LIV Golf

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission centres around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

LIV Golf is a global sports league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Founded in 2022, LIV Golf was designed to expand the game on an international level and finally unlock the sport’s true and untapped economic and societal potential. Hall of Fame golfer and renowned businessman, Greg Norman, is the league’s first and founding CEO and Commissioner. Only two years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf is proving that it’s possible to grow and improve the game for fans and golfers alike.

About JCB 

JCB has 22 plants on four continents: 11 in the UK and others in India, Brazil, the USA and China. The company employs more than 19,000 people worldwide. JCB is privately-owned and the company was founded on October 23rd, 1945, by the late Joseph Cyril Bamford CBE. His son Anthony, now Lord Bamford, has been Chairman since 1975. 

The company manufactures more than 350 different products for construction and agricultural markets. In 2021, JCB unveiled its first ever prototype products powered by hydrogen: a backhoe loader and a Loadall telescopic handler. JCB’s purpose-engineered zero CO² hydrogen engine was designed after a challenge to the company’s engineers from Lord Bamford. As part of a £100 million investment, a team of 150 engineers has been working on the exciting hydrogen engine project and more than 80 JCB hydrogen combustion engines have so far been produced.

For media enquiries, please contact:

William Tickell 

E: William.Tickell@hkstrategies.com