BLUE MACHINERY APPOINTED AS NEW DEALERS FOR MORBARK
Blue Machinery are delighted to announce that they have been appointed as the exclusive distributors for the Morbark brand across the UK and Ireland. The new agreement means that Blue Scotland, Blue Central, Blue Southern and Blue Ireland will now supply Morbark’s industrial product range within the regions in which they operate.
Based out of Winn, Michigan, Morbark LLC has been innovating and manufacturing durable, high-performance equipment since 1957. With more than 60 years of ideas, invention, and phenomenal growth, Morbark is now widely recognised as the number one brand globally.
Morbark’s industrial range includes a wide collection of premium horizontal grinders and chippers which complement Blue Machinery’s current portfolio of world leading brands, including Doppstadt and Fuchs – A Terex Brand. These new product lines will help Blue Machinery to bolster their offering to customers within existing recycling markets, who require machines with higher horsepower and throughput, whilst also enabling the planned expansion into the forestry sector. As well as being able to supply Morbark’s range of mobile machines, Blue Machinery will also be able to offer static, electric grinders and chippers.
Blue Spares now become the authorised supplier of genuine OEM parts across the UK and Ireland for the full Morbark industrial range. They have parts stocked ready to service existing Morbark customers from both their Warrington and Stirling depots, which collectively hold an inventory of over £5million. Their dedicated team of parts experts offer customers with 24/7/365 availability to keep their machines up and running.
Blue Machinery acquired the dealership from previous distributors Steel Viper and are working closely with them throughout the transition period. The teams from sales, service and spare parts are all undergoing a training programme on the Morbark product range. Director at Steel Viper, David Harper, comments: “It’s been a pleasure supplying the world leading Morbark brand over the last 6 years, however we recognise that Blue Machinery provide an opportunity to take the brand to the next level within the market. Our existing Morbark customers will benefit significantly from Blue Machinery’s localised service, sales and spare parts. I would like to thank all our customers for their continued business and support over the years, and we wish Blue Machinery every success for the future”.
Managing Director at Blue Scotland, Austin Carey, comments: “We are delighted to have concluded commercial terms with David Harper at Steel Viper, to become the new dealers for Morbark. In October Blue Machinery’s regional directors had an excellent visit to the very impressive 1,000,000 square foot Morbark facilities in Michigan. We met the Morbark senior Management team and had time discuss where the opportunities exist in UK & Irish markets. Our strategy is to expand our existing customer base by entering the forestry and sawmill markets, where we will be adding additional products to complement the Morbark range. Our six regional depots provide a national footprint, meaning that we are well positioned to stock a large inventory of machines and spare parts to give maximum uptime to our customers. We have an excellent opportunity to heavily penetrate the market, and we plan to allocate extensive resources towards establishing the brand and fulfilling its potential in the UK and Ireland. We are excited to meet all the existing Morbark customers and welcome some new ones along our journey.”
Michael Stanton, VP of Sales and Marketing at Morbark, adds: “The addition of The Blue Group, which has a long history of offering premium support for both sales and aftermarket, aligns with our desire to be partnered with the very best organisations globally. We look forward to working closely with Blue Group, who will provide the opportunity to grow our brand across the UK and Ireland”.