Beyond Undercarriage: Berco to release details of its transformation at Bauma 2022
- Berco to convert into a global system solution provider
- Aftermarket at the forefront – spin off in a dedicated organisation
- Data Excellence – the new source of Berco’s value-based engineering solutions
Berco, a leading manufacturer and supplier of undercarriage parts, has chosen Bauma 2022 to reveal to the world the company-wide transformation which it is undergoing. The Italian company is setting its path to become a truly global service provider, reaching far beyond the delivery of components for the undercarriage, to satisfy a diversity of market segments.
Proximity to both Original Equipment and Aftermarket customers is at the heart of this new strategy, with data management gathered through Berco’s latest digital applications playing a key role. This, ultimately, will further strengthen its technical expertise when creating tailored solutions for each customer around the world.
Berco’s transformation is designed to satisfy the market demand to meet increasingly individual requirements. To this end, Berco has decided to increase its technical presence in the geographical areas closest to its customers. The US, firstly, will receive additional focus, with the company strengthening its level of support on the ground. This approach will soon be replicated in other important markets such as Asia, where Berco will not only offer support to its important Asian customers, but equally to its American and European ones, whose presence in the continent is growing.
“In collaboration with our customers, our goal is to develop the best solution for each of their specific requirements and applications in any environment, wherever in the world,” says Piero Bruno, CEO of Berco.
The key step forward involves the placing of the Aftermarket at the centre of the company’s development. This has resulted in the creation of a spin-off, solely dedicated to the Aftermarket, with all its operations bundled. The focus of this business entity will be a customer-specific service based on a new supply chain concept. This dedicated team is headed by Diego Buffoni and located in Bologna, Italy.
The core impact of this transformation process, however, is the incorporation of 4.0 digitalisation standards. With over 100 years of expertise in both development and engineering, Berco is now benefitting even more due to its approach to data
management. Data which are generated in the field by Berco’s latest patented ‘Smart
A thyssenkrupp brand
Undercarriage’ system as well as by the revamped ‘Bopis Life’ application, are evaluated and processed through the company’s R&D department. The data archive will be the source for any future systems solutions for both Original Equipment and the Aftermarket.
Berco’s novelty solutions will be presented and on display at Bauma, at the thyssenkrupp Group booth A5.449.
Berco is a global leading manufacturer and supplier of undercarriages for heavy machinery. With over 100 years of experience, the Italian company creates tailor-made undercarriage solutions for all types of machinery that range in weight from 1 to 330 tons. A market leader in components for Compact Track Loaders (CTL) and a main player in the mining sector, the industries the company supplies include construction, forestry and agriculture. One in every five chain-driven construction vehicles relies on Berco systems. The company’s commitment to innovation is demonstrated by its continual investment in R&D as well as by its supplying of best-performing, long-life solutions to leading OE manufacturers.
For the Aftermarket, the company provides drive sprockets, idlers, rollers, track chains, track shoes and undercarriage systems. Its ranges are available in three product lines: Platinum, Original and Service. Berco’s main factory is located in Copparo, Italy and the company has four other facilities in Italy, Brazil and the US, with an overall workforce of around 1,800 employees. Berco has been part of the thyssenkrupp group since 1999, and in 2018 joined the Forged Technologies business unit – the world’s largest forging company.
About thyssenkrupp Forged Technologies
thyssenkrupp Forged Technologies is a diversified supplier of components and system solutions for a wide range of different industries and markets. The forging group has a unique global footprint by operating more than 50 forging presses in 15 locations worldwide, including in Germany, Italy, Bulgaria, the USA, Mexico, Brazil, India and China. With sales of over 1 billion euro, the company specializes in the production of components and systems for the automotive, truck
and construction machinery industries.