The new digital hub for all things plant and heavy equipment.
Welcome to Awesome Earthmovers, your hub for all things heavy equipment. After having left high school at the age of 16 to become a heavy equipment operator, I’d always wanted to share my experiences on the job site and see what my peers were doing. It wasn’t until the rise of the internet, especially with Facebook and YouTube in the mid 2000’s that it was possible to network with other operators on a global scale.
Awesome Earthmovers concept began in 2010 on YouTube and subsequently rolled out on Facebook and as a website in 2013, followed by Instagram 3 years later. It was always the intention from the beginning to create an all encompassing digital media platform to serve the earthmoving industry. With the recent pandemic and uncertainty regarding physical attendance trade shows, reaching large audiences online to present new ideas and products has become more important than ever.
To develop the new digital publication , Dale Hawkins, formally of U.K Plant Operators Magazine came on board. Dale already had experience in pioneering the concept of traditional print media coupled with social media platforms and was able to take that concept one step further with Awesome Earthmovers.
The rapid advancement of the World Wide Web, Social media and camera technology has opened up new ways to reinvent and rethink the traditional print magazine format. A digital version of a magazine article online can now be embedded with video as well as hyperlinked to the writer, manufacturer or contractors website and social media platforms, taking the reader on an immersive and interactive journey. Analytics can be gleaned on reach, engagement and much more. I firmly believe that the future direction of the media in this industry is an amalgamation of the traditional magazine format complimented by good social/digital media platforms that produce high quality content.
Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback. The insight you gain from social media listening provide your organization with a better understanding of what’s working and what’s not, and goes a long way in helping your public image. It’s important to be aware real-time of what people are saying about your company as well as your competitors.